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TRADITIONAL UX
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Roota
A Thriving Environment
for You and Your Plants
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Do you need help keeping your plants alive? Don't worry, Roota can help with that.
Roota is an app that connects you with local plant experts and enthusiasts within your personal network, to offer guidance on cultivating the perfect habitat for your plants to thrive.

PROBLEM STATEMENT

TYPE

Plant Care App Case Study

  • Developed mobile app from start to finish

  • Conducted a competitive analysis, user interviews, user testing, and usability testing

  • Created user personas, user flows, wireframes and a high-fidelity Figma prototype

  • Gathered information for design system & style guides files to pass onto developers

Roota users need access to online plant experts and local plant shops to purchase, maintain, and provide a healthy environment for their plants to thrive.


We will know this to be true when users can effectively reach out to experts and their local shops to purchase and get advice on ways to nourish their plants.

PROJECT DURATION

July 2021 - March 2022

PROJECT OVERVIEW

Roota is a plant-care app that connects users to local plant experts to help provide a thriving environment for their plants. This app gives users the opportunity to ask questions, attend local plant shop classes, purchase plants, and share information within their local and personal networks.

TOOLS

  • Optimal Workshop (Card Sorting)

  • Balsamiq (Low-Fidelity Wireframes)

  • UsabilityHub (A/B Testing)

  • Lookback (User Testing & Usability Testing)

  • Figma (Mid & High-Fidelity Wireframes & Prototype)

MY ROLE

PROTOTYPE

INTRO
OVERVIEW

DESIGN PROCESS

DESIGN PROCESS
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UNDERSTAND

DEFINE

IDEATE

PROTOTYPE

TEST

 COMPETITIVE ANALYSIS 

COMPETITIVE ANALYSIS
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PLANTA

PICTURE THIS

BLOSSOM

ROOTA

PLANT IDENTIFICATION

INDOOR PLANT ADVICE

OUTDOOR PLANT ADVICE

IN PERSON ADVICE

LOCAL SHOP PARTNERSHIP

COMMUNITY

VOLUNTEER GARDENS

SCREENING QUESTIONS

CHAT BOT

FREE OPTION

PLANT TRACKING

SCHEDULES/REMINDERS

VOICE MESSEGES

LIGHT METER

VIDEO/ARTICLE TIPS

 COMMUNITY 

 NEEDED 

USER INTERVIEWS

USER INTERVIEWS

RESEARCH GOALS

  • How much time people would like to dedicate to maintaining plants and does this dictate which plants to buy.

  • Is there an interest in buying new plants or are users comfortable with the amount they have.

  • Is there an advantage to meeting with experts in person or do they prefer online support.

  • What motivates users to purchase plants and why they are willing to put in the work to give them a thriving environment.

  • Do users have any interest in using their skills to volunteer.

INTERVIEWEES

LAURA

DANIELLE

JULISSA

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24 years old

She/Her

Business Intelligence/ Data Analytics Associate

24 years old

She/Her

Veterinarian Nurse

24 years old

She/Her

Veterinarian Nurse

RESULTS

  • I found that all users were motivated to give their plants a thriving environment because they valued the aesthetic and atmosphere of having plants. Their energy levels and happiness increased with plants around.

  • I learned about the skill level of each user. Some were very experienced with plant maintenance while others could barely keep one plant alive.

  • I found that the time it took to maintain a plant per week really dictated which plants they bought. Even if users had more time to give, they preferred plants with low maintenance or plants that could line up on the same watering schedule.

  • While users wouldn’t mind taking in person classes, they really liked the idea of getting online advice from experts. With the pandemic many people have become accustomed to a lot of their daily interactions being online if it is possible.

  • All interviewees were interested in volunteering at a garden

TAKEAWAYS

  • Maintenance time dictates plant purchases

  • Online support is more welcomed due to the pandemic conditioning them

  • Users have different experience keeping plants alive

  • All users have the same motivation, but might lack the same time

  • More plants are always wanted, but need to line up with the schedule of their existing plants

  • All users are open to volunteer

  • All users would prefer to support local shops than a large franchise

Skill Levels  

Community  

AFINITY MAPPING

AFINITY MAPPING

PARTICIPANTS

CLUSTER & INSIGHTS

  • While users would like to support local shops, they want quick consultations with experts

  • If more time is needed, they are willing to go into shops

  • All users want to volunteer, but want it to be easily accessible without a lot of research

  • Advice on what plants to buy for their specific environment is needed. Weather is be for pets or light exposure.

  • Maintenance time dictates purchases

  • Reminders are needed for watering, repotting, light exposure

  • Skill levels vary, but all users are interested in learning more about how to give their plants a thriving environment

  • Plants give users an energy that they enjoy coming home to everyday. They are motivated to give their plants a healthy life to give themselves a healthy home

  • More plants are always wanted, but users would need more space

Community  

Skill Levels  

USER PERSONAS & FLOWS

USER PERSONAS AND USER FLOWS

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JAMES

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KELLY

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29 years old
 
 
She/Her

 
Grad Student
 
 
Engaged

 32 years old

 
He/Him
 
 
Middle School Science Teacher

 
Married

LOW-FI & MID-FI WIREFRAMES

LOW-FIDELITY AND MID-FIDELITY WIREFRAMES

SPLASH

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CALENDAR